--- title: A cheaper alternative to CyBake for wholesale bakeries Metadescription: Comparing CyBake and Wholesale Handler for wholesale bakery ordering. Feature breakdown, pricing transparency, and who each platform is actually for. Display description: Comparing CyBake and Wholesale Handler for wholesale bakery ordering. See the full pricing and feature breakdown. author: Dan Edwards author_role: Founder author_url: https://danedwardsdeveloper.com author_linkedin: https://www.linkedin.com/in/dan-edwards-developer published: 2026-02-19 updated: 2026-05-23 --- Token estimate: ~2,700 # A cheaper alternative to CyBake for wholesale bakeries By **[Dan Edwards](https://wholesalehandler.com/about)**, Founder. ## CyBake vs Wholesale Handler CyBake is one of the most established bakery software platforms in the world. Founded in 1998 and built exclusively for bakeries, it's a full ERP covering production, wholesale, retail, and even in-store bakery management for supermarkets. Marks & Spencer uses CyBake across all 534 of their in-store bakeries. Wholesale Handler does one thing: lets your wholesale customers place orders themselves. If you need a complete bakery management system - production planning, recipe costing, delivery logistics, invoicing - CyBake covers all of that. If you just need to stop taking wholesale orders by phone and email, you probably don't need all of that. ## Pricing CyBake doesn't publish their pricing. You need to contact them for a quote. Wholesale Handler costs £79 | US$109 | €89 | CA$149 | A$149 | NZ$179/month. That's published on the Wholesale Handler website. No quote needed, no sales call. Without public pricing, it's hard to compare CyBake directly to anything else. Third-party estimate sites put CyBake at US$83 (source) - £62 | €72 | CA$115 | A$118 | NZ$144 to US$417 (source) - £313 | €363 | CA$580 | A$592 | NZ$721 per user per month (ITQlick's normalised range, May 2026), with implementation costs typically US$5,000 (source) - £3,750 | €4,350 | CA$6,950 | A$7,100 | NZ$8,650 to US$20,000 (source) - £15,000 | €17,400 | CA$27,800 | A$28,400 | NZ$34,600+. For a 10-user bakery, ITQlick's year-one TCO estimate is around US$22,500 (source) - £16,875 | €19,575 | CA$31,275 | A$31,950 | NZ$38,925. These are third-party estimates, not published by CyBake - take them with a pinch of salt. The actual cost for your bakery could be quite different. CyBake is modular - you pay for the modules you need. If you only need wholesale ordering, you're still buying into a much larger platform. Wholesale Handler is £79 | US$109 | €89 | CA$149 | A$149 | NZ$179/month for everything. No modules, no tiers, no quote process. ## What CyBake does that Wholesale Handler doesn't CyBake has been built over 27 years for bakeries specifically: - Production planning with recipe management and costing - Allergen and nutritional data management - Lot tracking and full traceability - Automated invoicing - print, email, or EDI to head offices - Standing orders that customers can view and amend online - Delivery route optimisation with Google Maps integration - A driver delivery app with signature capture and photo proof of delivery - Returns monitoring that auto-updates invoices - Basket tracking - Retail module with sales-based shop ordering - Integrations with Sage, QuickBooks, Xero, Square, and 20+ other platforms If you run a production bakery with delivery routes, compliance requirements, and accounting integrations, CyBake covers all of it. Their Capterra rating is 4.8/5 with customer support rated 4.9/5 - across hundreds of reviews. ## What Wholesale Handler does differently ### Transparent pricing CyBake requires a quote. Wholesale Handler publishes its price on the website. You know what you're paying before you sign up - no sales call, no negotiation, no surprises. Quote-based pricing makes sense when every bakery's needs are different. But if your needs are simple, you shouldn't need a sales process to find out what you'll pay. ### Self-service, no implementation project Reviews mention a learning curve, and implementation involves onboarding, training, and configuration. Wholesale Handler has a live demo you can try in 30 seconds. No sales call, no implementation project. Sign up, add your products, invite your customers. ### Built for the actual problem Most wholesale bakeries have 10-50 regular customers who order the same things every week. The problem isn't recipe costing or delivery route optimisation - it's the hours spent taking orders by phone, text, and email. Wholesale Handler solves that one problem. Your customers get a portal where they order themselves. You get a dashboard showing what's been ordered. ### Standing orders as a first-class feature CyBake supports standing orders, but their own marketing argues against using them - "Standing orders are a poor substitute for alternatives that have become far more accessible in recent years," steering you toward their Sales-Based Orders module instead. The cadence options are also day-of-week / weekly only, with no documented skip or pause primitive. Wholesale Handler treats standing orders as a first-class feature. A customer (or you on their behalf) picks a weekly, fortnightly, three-weekly or four-weekly schedule, and each occurrence is generated automatically at your cutoff time. Pause to a specific resume date or pause indefinitely, skip a single occurrence, or edit any line at any time. Up to 10 active per customer, with an optional minimum-spend override per schedule. Three days before each order, the customer gets a preview email with the line items at today's prices, a one-click "Skip this order" link that doesn't need a login, and a link to edit the schedule. If they do nothing, the order fires automatically at the cutoff - no "remember to approve" friction, no surprise price changes. ## Feature comparison | Feature | CyBake | Wholesale Handler | | --- | --- | --- | | Customer ordering portal | yes | yes | | Order management | yes | yes | | Invoice generation | yes | yes | | Customer price lists | yes | yes | | Delivery day rules | yes | yes | | Holiday scheduling | yes | yes | | Cut-off times | yes | yes | | Customisable cutoff message | no | yes | | Standing orders (weekly) | yes | yes | | Standing orders (fortnightly / 3-weekly / 4-weekly) | no | yes | | Standing order pause / skip | no | yes | | Production planning | yes | yes | | Recipe management & costing | yes | no | | Allergen & nutritional data | yes | no | | Lot tracking & traceability | yes | no | | Delivery route optimisation | yes | no | | Driver delivery app | yes | no | | Returns monitoring | yes | no | | Retail module | yes | no | | Accounting integrations | yes | no | | Transparent public pricing | no | yes | | Self-service signup | no | yes | | Live demo (no account needed) | no | yes | CyBake wins on breadth. Wholesale Handler wins on the one workflow that actually saves you time every week. ## Who should use CyBake - You need a complete bakery management system, not just an ordering portal - You have compliance requirements around allergens, traceability, or nutritional labeling - You need delivery route planning and a driver app - You want your orders to flow directly into production schedules and invoicing - You're ready for an implementation process If your bakery has outgrown spreadsheets across the board - not just for orders - it's worth requesting a quote. ## Who should use Wholesale Handler - Your main problem is taking wholesale orders by phone and email - You have 10-50 regular customers with recurring orders - You want customers to order themselves without training them on complex software - You want to be up and running today, not after an implementation project - You want to know the price before you sign up - £79 | US$109 | €89 | CA$149 | A$149 | NZ$179/month fits your needs - you don't need to manage production, deliveries, or compliance in the same system ## The scope argument CyBake is a bakery management platform. Wholesale Handler is an ordering portal. Different products for different problems. CyBake's strength is integration - orders flow into production plans, production flows into invoicing, invoicing flows into accounting. If you need that end-to-end chain, CyBake has spent 27 years building it. But most wholesale bakeries don't need that chain. They have their own way of managing production and invoicing. They just need to stop copying orders from texts into spreadsheets at 11pm. That's a £79 | US$109 | €89 | CA$149 | A$149 | NZ$179/month problem, not an enterprise ERP problem. Wholesale Handler is also the [cheaper alternative to BakeSmart](/articles/cheaper-alternative-to-bakesmart) and the [cheaper alternative to FlexiBake](/articles/cheaper-alternative-to-flexibake), and a [Shopify alternative for wholesale bakeries](/articles/shopify-alternative-for-wholesale-bakeries). ## Q&A **Q: What is a cheaper alternative to CyBake for wholesale ordering?** A: Wholesale Handler is a cheaper alternative to CyBake for wholesale bakeries that only need a customer ordering portal. CyBake is a full bakery ERP with production planning, delivery logistics, and compliance features, while Wholesale Handler includes everything you need for wholesale ordering in a single lower-cost subscription with transparent pricing. **Q: Does CyBake publish their pricing?** A: CyBake does not publish pricing on their website. You need to contact them for a quote, and the actual cost depends on which modules you need. Third-party estimate sites (ITQlick, May 2026) put it at roughly $83-$417 per user per month, with implementation costs of $5,000-$20,000+. Wholesale Handler publishes its pricing publicly with no quote process required. **Q: What does CyBake do that Wholesale Handler does not?** A: CyBake is a full bakery ERP offering production planning, recipe management and costing, allergen and nutritional data management, lot tracking, delivery route optimisation with a driver app, automated invoicing, returns monitoring, a retail module, and accounting integrations. Wholesale Handler focuses on wholesale customer ordering. **Q: Who should use Wholesale Handler instead of CyBake?** A: Wholesale Handler is best for bakeries whose main problem is taking wholesale orders by phone and email. If you have 10-50 regular customers with recurring orders and want them to order themselves without an implementation project, Wholesale Handler is a simpler and cheaper option with transparent public pricing.