---
title: Orderlion pricing - what does it actually cost?
Metadescription: Orderlion doesn't publish pricing. I calculated the average from their own public revenue data. Here's what I found.
Display description: Orderlion doesn't publish pricing. I calculated the average from their own public revenue data and broke down what each tier includes.
author: Dan Edwards
author_role: Founder
author_url: https://danedwardsdeveloper.com
author_linkedin: https://www.linkedin.com/in/dan-edwards-developer
published: 2026-03-02
---

Token estimate: ~1,300

# Orderlion pricing - what does it actually cost?

By **[Dan Edwards](https://wholesalehandler.com/about)**, Founder.

## Orderlion pricing - what does it actually cost?

Orderlion doesn't publish their pricing. Every tier on their pricing page says "contact sales." If you've landed here after hitting that wall, you're not alone.

I did the maths using their own public data instead.

## What I found

In 2021, Orderlion disclosed $1.3 million in annual revenue from 150 customers on [GetLatka](https://getlatka.com/companies/orderlion), a startup database that tracks SaaS revenue.

That's **US$8,667 (source) - £6,500 | €7,540 | CA$12,047 | A$12,307 | NZ$14,994 per year per customer** - roughly US$722 (source) - £542 | €628 | CA$1,004 | A$1,025 | NZ$1,249/month on average.

This is an average across all their tiers, so real prices vary. Smaller customers likely pay less; larger ones with enterprise features pay more. But US$722 (source) - £542 | €628 | CA$1,004 | A$1,025 | NZ$1,249/month is the midpoint of what their customers were actually paying.

This was 2021 data. Orderlion has since grown from 150 to over 500 customers, so the average may have shifted - down if they attracted smaller businesses with a cheaper tier, or up if they moved further upmarket. Either way, it gives a useful baseline when the company publishes nothing else.

## What do the tiers include?

Orderlion has three plans. None show a price.

-   **Starter**
    
    Ordering app, web shop, product catalogue, chat, Sales Pro app. Aimed at small businesses.
    
-   **Professional**
    
    Adds ERP integration, order reminders, push notifications, promotions, cutoff times. Aimed at growing businesses.
    
-   **Enterprise**
    
    Adds AI Inbox (automated email/WhatsApp order parsing), barcode scanning, multi-location support, white-label branding, four Sales Pro licences. Aimed at large operations.
    

Source: [Orderlion pricing page](https://www.orderlion.com/en/pricing)

## Why doesn't Orderlion publish pricing?

"Contact sales" pricing usually means one of two things: the price is high enough that they want to qualify leads before revealing it, or the price varies significantly based on what you need.

Orderlion's feature set - ERP integrations, AI-powered order parsing, white-label apps, field sales tools - is built for larger food and beverage distributors. That kind of enterprise software typically comes with enterprise pricing.

## The bigger question: do you need what Orderlion sells?

Orderlion's headline feature is their AI Inbox. It reads your emails, WhatsApp messages, and voicemails and tries to turn them into structured orders. A human then reviews what the AI interpreted before the order goes to your ERP.

Think about what that means. Your customers are still ordering the same messy way - texting, emailing, leaving voice notes. Orderlion just adds an AI layer to interpret the chaos.

**Orderlion automates the mess. Wholesale Handler prevents it.**

With a self-service ordering portal, your customers pick from your actual product list at their assigned prices - you can set different price lists for different customers. The order arrives clean. No AI interpretation needed. No human review step. No "did the AI get that right?"

If you're a wholesale supplier who just wants customers to stop texting orders at 11pm - you probably don't need AI to parse WhatsApp messages. You need to give your customers a proper place to order.

Fresh produce wholesalers can see the produce-specific breakdown in [Orderlion vs Wholesale Handler for fresh produce wholesalers](/articles/orderlion-alternative-for-fresh-produce-wholesalers).

Orderlion pricing calculated from public revenue data on [GetLatka](https://getlatka.com/companies/orderlion) (2021 disclosure: $1.3M revenue, 150 customers). Tier features verified on [orderlion.com/en/pricing](https://www.orderlion.com/en/pricing).

Last verified 2026-03-02.

## Q&A

**Q: How much does Orderlion cost?**
A: Orderlion does not publish pricing. Based on their 2021 public disclosure of $1.3 million in revenue from 150 customers, the average works out to roughly $722 per month per customer. Actual prices vary by tier and the average may have shifted since 2021.

**Q: Why does Orderlion not show pricing on their website?**
A: Orderlion requires you to contact their sales team for pricing on all three tiers (Starter, Professional, Enterprise). This is common with enterprise software where pricing varies based on features, integrations, and business size.

**Q: What is the Orderlion AI Inbox?**
A: Orderlion AI Inbox automatically processes orders received via email, WhatsApp, and voicemail, converting them into structured orders for your ERP system. A human reviews the AI interpretation before the order is confirmed.