---
title: Zoey pricing - hard to justify for small wholesalers
Metadescription: Zoey's four published tiers, the setup packages sold alongside them, and how they weigh against a flat monthly ordering portal for a small wholesaler.
author: Dan Edwards
author_role: Founder
author_url: https://danedwardsdeveloper.com
author_linkedin: https://www.linkedin.com/in/dan-edwards-developer
published: 2026-08-26
updated: 2026-09-27
---

Token estimate: ~2,200

# Zoey pricing - hard to justify for small wholesalers

Zoey's entry plan costs more in one month than Wholesale Handler costs in five, and its setup packages are priced separately again. That is defensible for a wholesaler buying a full branded B2B ecommerce site with sales quotes, a rep app and NetSuite behind it. For one taking a dozen trade orders a week from buyers who already know what they want, it is platform money spent on a sign-in page, a price list and an order form.

By **[Dan Edwards](https://wholesalehandler.com/about)**, Founder.

## Zoey publishes four tiers and quotes the fourth

Most platforms in this band hide their pricing behind a form. Zoey does not.

| Plan | Published monthly price |
| --- | --- |
| Starter | $600 |
| Plus | $1,400 |
| Pro | $2,200 |
| Enterprise | Quoted |

Every tier carries unlimited sales orders and no transaction or revenue fee, so the subscription is the whole of the recurring software cost. Annual contracts take 6% off. There is no free trial - evaluation is a demo booked with the sales team, so the first hard number you see arrives after a call.

## Starter carries the storefront or the mobile app, not both

Starter is a single-user plan that makes you choose your front end. Take the self-service storefront and field reps have no app; take the app and buyers have nowhere to sign in. Both together start at Plus. Starter also limits integrations to QuickBooks and ShipStation.

| Plan | Customer accounts included | User licences included |
| --- | --- | --- |
| Starter | 50, capped at 100 | 1, capped at 3 |
| Plus | 200 | 3, capped at 10 |
| Pro | 500 | 8   |

Both meters keep running. Extra user licences are $75 each on Starter and Plus, $50 on Pro. Extra customer accounts are $100 a month per 50 on Starter, then $100 per 100 up to 500 accounts and $75 per 100 beyond that.

## Setup is bought separately from the subscription

Zoey sells four setup options. DIY is free and comes with no support. Guided Setup starts at $2,500 and includes ten hours at $250 an hour. Full Service starts at $4,000 for twenty hours at $200 an hour. A custom theme design and build starts at $7,500. Unused hours expire after 90 days. Plus and Pro both require an implementation plan, so the free option is only really open at Starter.

That shape - a monthly price with a four-figure onboarding cost beside it - is the field's norm rather than Zoey's quirk. [Why is wholesale software so expensive](https://wholesalehandler.com/articles/why-is-wholesale-software-so-expensive) covers where the implementation money goes.

## The first year costs over five times more before setup is counted

Fifty trade customers is where both products start: Zoey's Starter plan includes fifty accounts, and Wholesale Handler's flat plan holds fifty customers.

| Year one, fifty customers | Zoey Starter | Wholesale Handler |
| --- | --- | --- |
| Subscription, twelve months | $7,200 | $1,308 |
| Setup, self-service | $0  | $0  |
| Setup, guided package | from $2,500 | not sold |
| Year one with guided setup | from $9,700 | $1,308 |

Wholesale Handler is a flat monthly fee with no per-user charge, no per-order fee and no percentage of what you sell, so the second column does not move when you add a customer, a product or a colleague. [Flat-fee wholesale ordering software](https://wholesalehandler.com/articles/flat-fee-wholesale-ordering-software) covers what a single price does to the arithmetic.

The fifty-customer cap is a soft one. Going past it means asking for it to be raised, not moving up a tier.

## Zoey sells an ecommerce platform, not an order form

The gap in price is a gap in scope. Zoey carries sales quotes that are negotiated and converted into orders, a native sales-rep app that writes orders offline and scans barcodes, a built-in CRM with contacts and activity logs, split shipments and backorders, automated accounts-receivable with statements, NetSuite and Shopify connectors with a Data Mapper for the rest, and a drag-and-drop storefront builder.

A wholesaler who needs a branded B2B ecommerce site, a field sales team writing orders on the road, and stock flowing back into an ERP is buying a category Wholesale Handler does not sell into. Where none of that is in use - a dozen trade orders a week from buyers who already know what they want - the money buys capability that does not get switched on.

## What Wholesale Handler does not do

-   **No sales quotes.** Per-customer price lists settle custom pricing before the order rather than during it.
-   **No card payments from buyers.** Payment is recorded, not held: a customer states they have paid, and the invoice turns paid only when the merchant confirms it against their own bank.
-   **No accounting or ERP connectors.** Invoice line items export as a CSV with columns you pick and name, and the accountant bridges from there. [Wholesale ordering software without ERP integration](https://wholesalehandler.com/articles/wholesale-ordering-software-without-erp-integration) covers why that trade is deliberate.
-   **No site builder and no theme design.** A merchant gets one public page with their products and delivery areas on it, reviewed before it goes live. A buyer who finds that page has no way to ask for an account yet.
-   **One sign-in per business.** Colleagues with their own sign-ins are designed and not built.
-   **One trading currency**, chosen at sign-up.
-   **No AI order capture** from emails or voicemails, and no sales-rep mobile app.
-   **Invoices are raised, not scheduled.** Orders you have marked processed collate into one draft invoice per customer, which you check and finalise; finalising emails the PDF. Nothing raises itself on a date.

## A flat fee covers the ordering job end to end

What the flat plan does buy is the whole loop a small wholesaler runs each week. Every customer sits on a price list, and a list is a percentage of the default with per-product overrides where the percentage is wrong. Each delivery day carries its own ordering deadline, set as a lead time, so a Monday delivery can close on Friday while a Thursday one stays open until the night before. Minimum spend, delivery charge and the booking horizon sit on an order profile that customers are assigned to in groups.

Standing orders place themselves at the cutoff, drop lines that have gone unavailable rather than ordering them silently, and stop instead of placing when the delivery falls below the minimum. Orders for a date collapse into one make-list with a printable production sheet, packing slips print for one order or a whole selection, and catch weights recorded at pick re-settle the money on the invoice. Customers and products import from a spreadsheet, so the first afternoon is not typing.

[Wholesale customer portal](https://wholesalehandler.com/articles/wholesale-customer-portal) covers what a buyer sees on the other side of that. Up to 3 customers it is free, and no card is required.

## Q&A

**Q: Why do some directories list Zoey as starting at half the published price?**
A: Because they are out of date. ITQlick carries an entry figure around half of Zoey's own Starter price for a basic single-user plan, and G2 still asks you to ring the vendor for entry pricing. Zoey's own pricing page is the source to read.

**Q: What support is included in a Zoey plan?**
A: Ticket support on weekdays, 9am to 6pm Eastern, on every plan. Phone escalation starts at Plus, shared account management at Pro, and dedicated account management at Enterprise.

**Q: Which Zoey tier gives you API access?**
A: Pro. It adds API access with training, plus a sandbox environment, on top of the full integration set Plus already carries.

**Q: Can Wholesale Handler replace Zoey?**
A: It replaces the ordering half - customers signing in, seeing their own prices, placing and repeating orders, and being invoiced for them. It does not replace the ecommerce half, which is where most of Zoey's price sits.

**Q: What happens to a Wholesale Handler account when the trial ends?**
A: It becomes read-only. Every product, customer and order stays visible and nothing is deleted, but nothing can be changed until you subscribe. Customers can still change or cancel orders they have already placed, and cannot place new ones.