Token estimate: ~6,300

# Wholesale Handler

> Customer order portal for wholesalers - customers order online 24/7 instead of phoning, emailing, or texting. No transaction fees.

Last updated: 2026-07-04

Wholesale Handler is a self-service B2B ordering portal built for small wholesale businesses such as bakeries, fresh produce wholesalers, egg producers, and seasonal operations like Christmas tree farms and pumpkin growers. Customers place orders 24/7 with delivery dates through the portal - no more phoning, emailing, or texting to chase. Merchants manage orders, products, customers, invoices, and delivery rules from one place, with an aggregated production schedule turning incoming orders into a daily or weekly plan. Invoice and payment tracking are built in: merchants generate invoices from orders, send them by email or PDF, and customers can declare payments for merchants to confirm. An optional public storefront lets new customers find you through search engines. No transaction fees, no contract, and a 30-day free trial with no credit card required.

## What merchants can do

- **Order management** - search, filter, and mark orders as processed; print packing slips
- **Standing orders** - weekly, fortnightly, three-weekly, or four-weekly recurring orders, set up by the customer or by you on their behalf. Each upcoming order is generated automatically at your cut-off time. Three days before the order is placed, the customer gets a preview email with the line items at today's prices, a one-click "Skip this order" link that doesn't need a login, and a link to edit the schedule - if they do nothing, the order fires normally. Pause to a specific resume date or pause indefinitely; skip a single occurrence; edit any line anytime. Optional minimum-spend override per schedule. Up to 10 active per customer
- **Product catalogue** - add products with names, descriptions, pack sizes, prices, and VAT rates. Mark a product unavailable for one or more date ranges, each tagged with a reason (weather delay, limited stock, discontinued, or other) and an optional customer-facing note, with an open-ended "until further notice" option - customers cannot order it for a delivery date inside a window
- **Stock tracking (opt-in)** - optional per-product stock tracking - leave off for unlimited stock (produce-to-order default), or enable to track finite quantities. The system prevents overselling, and customers can subscribe to email notifications when out-of-stock products are restocked
- **Customer management** - invite customers via email, add delivery notes and private merchant-only notes
- **Invoice generation** - create invoices from orders, batch-invoice multiple orders, send invoices via email, export as PDF, mark invoices as paid
- **Payment tracking** - customers declare payments, merchants confirm or dispute after checking their bank. Disputes send a professional email written by Wholesale Handler so the merchant doesn't have to compose it. Payment references, bank check history, and a full timeline on every invoice. Optional for both sides
- **Data export** - export invoice line items to CSV for accounting software. Preset or custom date ranges, column selection and renaming, settings saved per merchant
- **Dashboard** - action items (pending orders, uninvoiced orders, unconfirmed payments), this month vs last month stats (orders, revenue, average order value), top products and customers, quiet customer alerts
- **Public storefront (opt-in)** - a public product page for your business that search engines can find. Choose which products to show, control pricing with a dedicated storefront price list (separate from your customer prices), show or hide prices entirely. Disabled by default - nothing is published unless you set it up
- **Production schedule** - daily and weekly views aggregated from all incoming orders
- **Order profiles** - reusable bundles of delivery days, cut-off time, lead time, delivery charge, and minimum spend, assigned per customer. Group customers who share a delivery run onto one profile - e.g. a distant region you only serve on Wednesdays and Thursdays - update the profile once and every customer on it follows. Up to 20 profiles; merchants who deliver to everyone on the same days just keep the single default. Holidays and blackout dates are global across all profiles
- **Cut-off message** - optionally write a short message that customers see once a delivery date has locked - tell them in your own voice how to reach you if they really need a last-minute change.
- **Price lists** - create up to 20 named price lists with per-product pricing. Assign customers to a list; they see only their price, never the list name. Set prices directly or as percentage discounts from the default list. Rounding controls for charm pricing across all currencies
- Delivery charges and minimum spend thresholds
- **Customisable business details** - configure invoice and packing slip content including business info, bank details, and returns policy

## What customers can do

- Place orders 24/7 from any device
- Browse the product catalogue with prices, pack sizes, and availability
- View order history with status (pending or processed)
- Reorder from previous orders
- Set up your own standing orders for recurring deliveries (weekly, fortnightly, three-weekly, or four-weekly). Three days before each order is placed, get a preview email with today's prices and a one-click skip link - if you do nothing, the order goes through normally. Pause to a chosen resume date or indefinitely, skip a single occurrence, or edit anytime
- Cancel or update pending orders before the cut-off time
- Receive and view invoices online, download PDFs
- Declare payments on invoices so the merchant knows to check their bank
- Dashboard with pending orders, spending summary, and most-ordered products for quick re-ordering

## Who it's for

Wholesale Handler suits suppliers who take recurring, multi-line orders from a known set of trade customers, often at a different price per customer, and who handle their own delivery and take payment directly. The shape of the business matters more than the industry - the clearest fit is a supplier whose customers reorder on a regular rhythm and who runs ordering today on phone calls, WhatsApp, email, or a spreadsheet. Illustrative verticals, not a closed list:

- Bakeries supplying cafes, restaurants, and shops
- Fresh produce and microgreens growers supplying restaurants and grocers
- Egg producers supplying trade customers
- Coffee roasters supplying cafes on a weekly roast schedule
- Breweries self-distributing to free houses where direct supply is legal
- Florists and other small producers taking repeat trade orders

Less of a fit:

- Businesses that must take card payment at the point of order - Wholesale Handler tracks payments but does not process them
- Pure retail or direct-to-consumer selling - customers are invited trade accounts, not the walk-in public
- One-off or single-window seasonal selling where a few phone calls a year already cover it
- Operations needing an ERP, warehouse management, delivery route planning, or point-of-sale

## What Wholesale Handler is NOT

- No payment processing - merchants handle payments directly (bank transfer, direct debit, etc.). Built-in tracking lets both sides record and confirm payments without Wholesale Handler touching the money
- No delivery tracking or route planning
- No order confirmation emails - the on-screen order is the confirmation. Customers can opt into supplementary order receipt emails, but the site is always the source of truth
- Not accounting software - invoices are generated but not synced to accounting tools
- Not a point-of-sale system
- Not a public ecommerce store - customers must be invited by the merchant. An optional public storefront shows your products and prices to help new customers find you, but ordering still requires an invitation
- No recipe costing, batch scheduling, or nutritional labelling

## Larger operations and custom limits

Wholesale Handler is built for small wholesale operations, and the single plan is sized to match: up to 500 products, 50 customers, 20 price lists, 20 order profiles, and 10 active standing orders per customer. These are deliberate limits chosen to keep one simple, affordable plan - not technical ceilings - and any of them can be raised for an individual business on a custom or higher-tier basis. If your operation is larger, or you need more than one of these limits allows, email Dan directly at dan@wholesalehandler.com rather than assuming it will not fit. Bigger and non-standard setups are welcome.

## Pricing

One plan with full access to all features. No transaction fees, no setup fees, no contract. Cancel anytime.

30-day free trial with full access and no credit card required.

**Pricing:**

| Currency | Price |
|----------|----------|
| GBP | £79/month |
| USD | $109/month |
| EUR | €89/month |
| CAD | CA$149/month |
| AUD | A$149/month |
| NZD | NZ$179/month |

## Links

- Website: https://wholesalehandler.com/
- Pricing: https://wholesalehandler.com/pricing
- Free trial: https://wholesalehandler.com/free-trial
- About: https://wholesalehandler.com/about
- Contact: https://wholesalehandler.com/contact

## Author

**Dan Edwards** - Founder

Dan Edwards is a software engineer living in Aberdeen, Scotland, and the founder of Wholesale Handler. He writes about wholesale operations, B2B ordering, and small-business software.

LinkedIn: https://www.linkedin.com/in/dan-edwards-developer

Personal site: https://danedwardsdeveloper.com

## Static pages

- About Wholesale Handler: https://wholesalehandler.com/about (Markdown: https://wholesalehandler.com/about.md)
- Contact: https://wholesalehandler.com/contact (Markdown: https://wholesalehandler.com/contact.md)
- Privacy policy: https://wholesalehandler.com/privacy-policy (Markdown: https://wholesalehandler.com/privacy-policy.md)
- Terms and conditions: https://wholesalehandler.com/terms-and-conditions (Markdown: https://wholesalehandler.com/terms-and-conditions.md)
- Pricing: https://wholesalehandler.com/pricing (Markdown: https://wholesalehandler.com/pricing.md)
- Product roadmap for Wholesale Handler: https://wholesalehandler.com/roadmap (Markdown: https://wholesalehandler.com/roadmap.md)

## Help articles series

1. Customers & invitations: https://wholesalehandler.com/articles/how-customers-and-invitations-work-on-wholesale-handler (Markdown: https://wholesalehandler.com/articles/how-customers-and-invitations-work-on-wholesale-handler.md)
2. Products: https://wholesalehandler.com/articles/how-products-work-on-wholesale-handler (Markdown: https://wholesalehandler.com/articles/how-products-work-on-wholesale-handler.md)
3. Price lists: https://wholesalehandler.com/articles/how-price-lists-work-on-wholesale-handler (Markdown: https://wholesalehandler.com/articles/how-price-lists-work-on-wholesale-handler.md)
4. Order profiles: https://wholesalehandler.com/articles/how-order-profiles-work-on-wholesale-handler (Markdown: https://wholesalehandler.com/articles/how-order-profiles-work-on-wholesale-handler.md)
5. Orders: https://wholesalehandler.com/articles/how-orders-work-on-wholesale-handler (Markdown: https://wholesalehandler.com/articles/how-orders-work-on-wholesale-handler.md)
6. Standing orders: https://wholesalehandler.com/articles/how-standing-orders-work-on-wholesale-handler (Markdown: https://wholesalehandler.com/articles/how-standing-orders-work-on-wholesale-handler.md)
7. Production schedule: https://wholesalehandler.com/articles/how-production-schedules-work-on-wholesale-handler (Markdown: https://wholesalehandler.com/articles/how-production-schedules-work-on-wholesale-handler.md)
8. Storefronts: https://wholesalehandler.com/articles/how-storefronts-work-on-wholesale-handler (Markdown: https://wholesalehandler.com/articles/how-storefronts-work-on-wholesale-handler.md)
9. Packing slips: https://wholesalehandler.com/articles/how-packing-slips-work-on-wholesale-handler (Markdown: https://wholesalehandler.com/articles/how-packing-slips-work-on-wholesale-handler.md)
10. Invoices: https://wholesalehandler.com/articles/how-invoices-work-on-wholesale-handler (Markdown: https://wholesalehandler.com/articles/how-invoices-work-on-wholesale-handler.md)
11. Data export: https://wholesalehandler.com/articles/how-data-export-works-on-wholesale-handler (Markdown: https://wholesalehandler.com/articles/how-data-export-works-on-wholesale-handler.md)
12. Order emails: https://wholesalehandler.com/articles/how-order-notification-emails-work-on-wholesale-handler (Markdown: https://wholesalehandler.com/articles/how-order-notification-emails-work-on-wholesale-handler.md)
13. Subscription & billing: https://wholesalehandler.com/articles/how-subscription-and-billing-work-on-wholesale-handler (Markdown: https://wholesalehandler.com/articles/how-subscription-and-billing-work-on-wholesale-handler.md)

## Articles

- Wholesale Handler Features: https://wholesalehandler.com/articles/features (Markdown: https://wholesalehandler.com/articles/features.md)
- How much does wholesale bakery software cost?: https://wholesalehandler.com/articles/how-much-does-wholesale-bakery-software-cost (Markdown: https://wholesalehandler.com/articles/how-much-does-wholesale-bakery-software-cost.md)
- What type of bakery software do you need?: https://wholesalehandler.com/articles/what-type-of-bakery-software-do-you-need (Markdown: https://wholesalehandler.com/articles/what-type-of-bakery-software-do-you-need.md)
- Affordable software for Christmas tree farm orders: https://wholesalehandler.com/articles/affordable-software-for-christmas-tree-farm-orders (Markdown: https://wholesalehandler.com/articles/affordable-software-for-christmas-tree-farm-orders.md)
- A cheaper alternative to BakeSmart for wholesale bakeries: https://wholesalehandler.com/articles/cheaper-alternative-to-bakesmart (Markdown: https://wholesalehandler.com/articles/cheaper-alternative-to-bakesmart.md)
- A cheaper alternative to CyBake for wholesale bakeries: https://wholesalehandler.com/articles/cheaper-alternative-to-cybake (Markdown: https://wholesalehandler.com/articles/cheaper-alternative-to-cybake.md)
- A cheaper alternative to FlexiBake for wholesale bakeries: https://wholesalehandler.com/articles/cheaper-alternative-to-flexibake (Markdown: https://wholesalehandler.com/articles/cheaper-alternative-to-flexibake.md)
- Orderlion pricing - what does it actually cost?: https://wholesalehandler.com/articles/orderlion-pricing (Markdown: https://wholesalehandler.com/articles/orderlion-pricing.md)
- Orderlion alternative for wholesalers: https://wholesalehandler.com/articles/orderlion-alternative-for-wholesalers (Markdown: https://wholesalehandler.com/articles/orderlion-alternative-for-wholesalers.md)
- BlueCart pricing - what does it actually cost?: https://wholesalehandler.com/articles/bluecart-pricing (Markdown: https://wholesalehandler.com/articles/bluecart-pricing.md)
- Why is wholesale software so expensive?: https://wholesalehandler.com/articles/why-is-wholesale-software-so-expensive (Markdown: https://wholesalehandler.com/articles/why-is-wholesale-software-so-expensive.md)
- Do you need AI to take wholesale orders?: https://wholesalehandler.com/articles/do-you-need-ai-to-take-wholesale-orders (Markdown: https://wholesalehandler.com/articles/do-you-need-ai-to-take-wholesale-orders.md)
- Simple wholesale ordering software that doesn't need a wiki: https://wholesalehandler.com/articles/simple-wholesale-ordering-software (Markdown: https://wholesalehandler.com/articles/simple-wholesale-ordering-software.md)
- Shopify vs Wholesale Handler for wholesale bakery orders: https://wholesalehandler.com/articles/shopify-alternative-for-wholesale-bakeries (Markdown: https://wholesalehandler.com/articles/shopify-alternative-for-wholesale-bakeries.md)
- How to handle wholesale customers who change their orders at the last minute: https://wholesalehandler.com/articles/how-to-handle-wholesale-customers-who-change-their-orders (Markdown: https://wholesalehandler.com/articles/how-to-handle-wholesale-customers-who-change-their-orders.md)
- How to stop taking bakery orders on WhatsApp: https://wholesalehandler.com/articles/how-to-stop-taking-bakery-orders-on-whatsapp (Markdown: https://wholesalehandler.com/articles/how-to-stop-taking-bakery-orders-on-whatsapp.md)
- How to automatically invoice your wholesale bakery customers: https://wholesalehandler.com/articles/how-to-automatically-invoice-wholesale-bakery-customers (Markdown: https://wholesalehandler.com/articles/how-to-automatically-invoice-wholesale-bakery-customers.md)
- How to turn wholesale orders into a production list before you start baking: https://wholesalehandler.com/articles/how-to-turn-wholesale-orders-into-a-production-list (Markdown: https://wholesalehandler.com/articles/how-to-turn-wholesale-orders-into-a-production-list.md)
- How to set a wholesale bakery order cutoff and actually stick to it: https://wholesalehandler.com/articles/how-to-set-a-wholesale-bakery-order-cutoff (Markdown: https://wholesalehandler.com/articles/how-to-set-a-wholesale-bakery-order-cutoff.md)
- How to make packing slips for wholesale bakery deliveries: https://wholesalehandler.com/articles/how-to-make-packing-slips-for-wholesale-bakery-deliveries (Markdown: https://wholesalehandler.com/articles/how-to-make-packing-slips-for-wholesale-bakery-deliveries.md)
- How to stop being the one who takes every wholesale bakery order: https://wholesalehandler.com/articles/how-to-stop-being-the-one-who-takes-every-wholesale-bakery-order (Markdown: https://wholesalehandler.com/articles/how-to-stop-being-the-one-who-takes-every-wholesale-bakery-order.md)
- How to know which of your wholesale customers haven't paid you: https://wholesalehandler.com/articles/how-to-know-which-wholesale-customers-havent-paid-you (Markdown: https://wholesalehandler.com/articles/how-to-know-which-wholesale-customers-havent-paid-you.md)
- Five signs your wholesale bakery has outgrown its spreadsheet: https://wholesalehandler.com/articles/five-signs-your-wholesale-bakery-has-outgrown-its-spreadsheet (Markdown: https://wholesalehandler.com/articles/five-signs-your-wholesale-bakery-has-outgrown-its-spreadsheet.md)
- How to take Christmas orders from your wholesale customers without losing your mind: https://wholesalehandler.com/articles/how-to-take-christmas-orders-from-wholesale-customers (Markdown: https://wholesalehandler.com/articles/how-to-take-christmas-orders-from-wholesale-customers.md)
- How to stop taking egg orders on WhatsApp: https://wholesalehandler.com/articles/how-to-stop-taking-egg-orders-on-whatsapp (Markdown: https://wholesalehandler.com/articles/how-to-stop-taking-egg-orders-on-whatsapp.md)
- How to plan egg orders around seasonal production: https://wholesalehandler.com/articles/how-to-plan-egg-orders-around-seasonal-production (Markdown: https://wholesalehandler.com/articles/how-to-plan-egg-orders-around-seasonal-production.md)
- How to make a packing list for wholesale egg deliveries: https://wholesalehandler.com/articles/how-to-make-a-packing-list-for-wholesale-egg-deliveries (Markdown: https://wholesalehandler.com/articles/how-to-make-a-packing-list-for-wholesale-egg-deliveries.md)
- How to invoice wholesale egg customers: https://wholesalehandler.com/articles/how-to-invoice-wholesale-egg-customers (Markdown: https://wholesalehandler.com/articles/how-to-invoice-wholesale-egg-customers.md)
- How to set up your first wholesale egg customer: https://wholesalehandler.com/articles/how-to-set-up-your-first-wholesale-egg-customer (Markdown: https://wholesalehandler.com/articles/how-to-set-up-your-first-wholesale-egg-customer.md)
- Shopify alternative for egg wholesalers: https://wholesalehandler.com/articles/shopify-alternative-for-egg-wholesalers (Markdown: https://wholesalehandler.com/articles/shopify-alternative-for-egg-wholesalers.md)
- Affordable software for fresh produce wholesalers: https://wholesalehandler.com/articles/affordable-software-for-fresh-produce-wholesalers (Markdown: https://wholesalehandler.com/articles/affordable-software-for-fresh-produce-wholesalers.md)
- Order management software for fresh produce wholesalers: https://wholesalehandler.com/articles/order-management-software-for-fresh-produce-wholesalers (Markdown: https://wholesalehandler.com/articles/order-management-software-for-fresh-produce-wholesalers.md)
- Shopify vs Wholesale Handler for fresh produce wholesalers: https://wholesalehandler.com/articles/shopify-alternative-for-fresh-produce-wholesalers (Markdown: https://wholesalehandler.com/articles/shopify-alternative-for-fresh-produce-wholesalers.md)
- Orderlion vs Wholesale Handler for fresh produce wholesalers: https://wholesalehandler.com/articles/orderlion-alternative-for-fresh-produce-wholesalers (Markdown: https://wholesalehandler.com/articles/orderlion-alternative-for-fresh-produce-wholesalers.md)
- How to update fresh produce prices without calling every customer: https://wholesalehandler.com/articles/update-fresh-produce-prices-without-calling-customers (Markdown: https://wholesalehandler.com/articles/update-fresh-produce-prices-without-calling-customers.md)
- How to stop copying WhatsApp orders into a spreadsheet at 4am: https://wholesalehandler.com/articles/stop-copying-whatsapp-orders-into-spreadsheet-at-4am (Markdown: https://wholesalehandler.com/articles/stop-copying-whatsapp-orders-into-spreadsheet-at-4am.md)
- How to charge different prices to different wholesale customers: https://wholesalehandler.com/articles/how-to-charge-different-prices-to-different-wholesale-customers (Markdown: https://wholesalehandler.com/articles/how-to-charge-different-prices-to-different-wholesale-customers.md)
- How to get restaurant customers to order produce online instead of phoning: https://wholesalehandler.com/articles/get-restaurant-customers-to-order-fresh-produce-online (Markdown: https://wholesalehandler.com/articles/get-restaurant-customers-to-order-fresh-produce-online.md)
- A simpler Local Line alternative for wholesale-only farms: https://wholesalehandler.com/articles/local-line-alternative-for-wholesale-farms (Markdown: https://wholesalehandler.com/articles/local-line-alternative-for-wholesale-farms.md)
- BakeSmart pricing - what does it actually cost?: https://wholesalehandler.com/articles/bakesmart-pricing (Markdown: https://wholesalehandler.com/articles/bakesmart-pricing.md)
- Software for wholesale pumpkin orders: https://wholesalehandler.com/articles/software-for-wholesale-pumpkin-orders (Markdown: https://wholesalehandler.com/articles/software-for-wholesale-pumpkin-orders.md)
- Using Google Forms for wholesale orders: https://wholesalehandler.com/articles/google-forms-for-wholesale-orders (Markdown: https://wholesalehandler.com/articles/google-forms-for-wholesale-orders.md)
- How to organise wholesale orders in a spreadsheet (and when to stop): https://wholesalehandler.com/articles/how-to-organise-wholesale-orders-in-a-spreadsheet (Markdown: https://wholesalehandler.com/articles/how-to-organise-wholesale-orders-in-a-spreadsheet.md)
- Order management software for microgreens growers: https://wholesalehandler.com/articles/software-for-microgreens-growers (Markdown: https://wholesalehandler.com/articles/software-for-microgreens-growers.md)
- How small breweries take orders from pubs without a distributor: https://wholesalehandler.com/articles/how-small-breweries-take-orders-from-pubs-without-a-distributor (Markdown: https://wholesalehandler.com/articles/how-small-breweries-take-orders-from-pubs-without-a-distributor.md)
- How to take wholesale coffee orders from cafes: https://wholesalehandler.com/articles/how-to-take-wholesale-coffee-orders-from-cafes (Markdown: https://wholesalehandler.com/articles/how-to-take-wholesale-coffee-orders-from-cafes.md)
- What is a standing order in wholesale?: https://wholesalehandler.com/articles/what-is-a-standing-order-in-wholesale (Markdown: https://wholesalehandler.com/articles/what-is-a-standing-order-in-wholesale.md)
- Wholesale order management for small pet-treat producers: https://wholesalehandler.com/articles/wholesale-order-management-for-pet-treat-producers (Markdown: https://wholesalehandler.com/articles/wholesale-order-management-for-pet-treat-producers.md)
- How to set and enforce a minimum order value for wholesale: https://wholesalehandler.com/articles/set-and-enforce-minimum-order-value-wholesale (Markdown: https://wholesalehandler.com/articles/set-and-enforce-minimum-order-value-wholesale.md)
- Wholesale customer portal - what it is and how it cuts your workload: https://wholesalehandler.com/articles/wholesale-customer-portal (Markdown: https://wholesalehandler.com/articles/wholesale-customer-portal.md)
- Can I use Airtable to manage wholesale orders?: https://wholesalehandler.com/articles/can-i-use-airtable-to-manage-wholesale-orders (Markdown: https://wholesalehandler.com/articles/can-i-use-airtable-to-manage-wholesale-orders.md)