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Wholesale customer portal for egg producers

An egg round is a list of accounts, each sitting on a fixed day, each taking roughly the same number of trays every week. A portal for that job needs three things a general ordering tool rarely has together, a delivery day and cutoff per customer, standing orders that place themselves, and a way to say a week is short before the van fails to arrive. Wholesale customer portal covers the general shape of one.
Published Wednesday, 26 August 2026Updated Sunday, 27 September 2026
Title card reading "Wholesale customer portal for egg producers" over crates of fresh produce

Each account sits on a day, and the day carries the cutoff

An egg round is organised by day before it is organised by customer. In Wholesale Handler that sits on an order profile, which bundles the accepted delivery days, a cutoff for each of them, how far ahead an order can be placed, a minimum spend and a delivery charge. Every customer is assigned one, so the Tuesday cafés and the Friday grocers run on different terms without a second catalogue or a second price list.

The cutoff is set per day as a lead time before that day begins, not as one deadline covering the week. A Monday delivery can close on Friday afternoon while a Thursday delivery stays open until Wednesday night. The offset is signed, so a negative one puts the deadline inside the delivery day itself and allows same-day ordering.

A customer who picks a date that is closed is told which rule closed it: not a delivery day, a closure, the cutoff has passed, or too far ahead. Your own line of text sits on top of that reason.

Not every account needs a sign-in. Each customer is fully managed, where you hold their orders and they get no email at all, notified by email with no portal, or self-managed with their own sign-in. A round normally has all three at once. How to stop taking egg orders on WhatsApp covers moving the accounts that can move.

The weekly tray count belongs in a standing order

Most egg wholesale is the same order every week, which is a schedule rather than a repeated decision. What is a standing order in wholesale covers the general mechanics. In Wholesale Handler a standing order runs on a fixed weekday at a weekly, two-, three- or four-weekly cadence, and either you or the customer can create one, both routes producing the same schedule.

No order exists until the cutoff. The order is written at that moment and every line is re-priced and re-checked then, not when the schedule was saved. Skipping a delivery therefore stops an order being created rather than cancelling one that already exists.

A customer can pause until a chosen date, pause indefinitely, or drop a single delivery without touching the schedule. The single skip runs from the upcoming-delivery email, so a chef closed next Monday does not need to sign in to stop that week's trays.

A lit flock holds its rate, an unlit flock does not

USDA NASS publishes a daily rate of lay per 100 layers. It was 78.6 on 1 January 2025, 78.9 on 1 July 2025 and 78.8 on 1 December 2025: under half a percent between midwinter and midsummer. That series surveys operations expecting 30,000 or more table-egg layers, which run light-controlled houses, so it is measuring flocks that have had the season engineered out of them.

The swing belongs to flocks without supplemental light. Hens hold peak lay on 14 to 16 hours of light and a US winter gives 9 or 10, so the hormone signal drops and ovulation slows. Extension and trade sources put the fall through the darkest weeks at 30 to 50 percent. A moult takes it further, diverting energy into feather regrowth for as long as sixteen weeks, and a moult landing in winter can halt laying rather than reduce it. There is no measured US series for unlit flocks, so any single figure for "the winter drop" is a claim about one specific flock.

Which of those two a producer runs decides whether a portal needs to handle a short week at all. How to plan egg orders around seasonal production covers the planning side of it.

Saying a week is short before the van does not arrive

A product can be marked unavailable between two dates, or until further notice, with a stated reason such as limited stock or a weather delay, plus an optional note. A customer ordering sees it grouped as unavailable with that reason rather than quietly missing from the list.

Standing orders read the same rule at the cutoff. A line that is unavailable on that day is left off the order rather than ordered and then short-shipped, and the customer is emailed to say which line went and when it returns, where that date is known. The email arrives at the cutoff, which on a Friday-close Monday round is three days before anything would have been loaded.

Stock counting is optional and set per product. Where it is on, a product hitting zero stops being orderable until it is restocked, and any customer who asked to be told gets a one-off email when it comes back.

The size mix drifts even when the bird count does not

A flock's size distribution moves independently of how many eggs it lays. Pullets lay small for the first four to eight weeks. Rate of lay peaks around 28 to 29 weeks of age, but the proportion of Large does not come up until roughly 35 to 40 weeks. Late in the cycle the rate falls while mean egg weight rises and shells thin. USDA sizes are minimum weights per dozen, Jumbo at 30 oz down to Small at 18, so the grader decides the mix and the order book does not.

That makes size a product rather than an attribute. A Large 15-dozen case and a Medium 15-dozen case are two products with their own prices, SKUs and availability. A flock throwing Mediums is a Medium case that is available and a Large case marked unavailable until further notice, which is a fact the customer meets on the order form instead of discovering on the doorstep.

Making up and packing the round

Every order for a delivery date totals by product into one make-list, alongside the number of orders that total came from. Opening the date splits it into per-customer lines for packing, with a private note for that day. Both sides print: a production sheet with a tick box per line, and packing slips for a single order or a whole selection.

A packing slip carries the customer, the delivery date, and each line's name, SKU, pack unit and quantity, with no prices on it. Your own standing text is appended to every slip, which is where a "keep refrigerated" line or a pack-date note goes. How to make a packing list for wholesale egg deliveries covers what belongs on one. Invoices are raised from the same orders, and how to invoice wholesale egg customers covers billing a round.

What Wholesale Handler does not do for an egg round

  • No routes or stop order. A customer has a delivery day, not a position on a run. There is no driver run sheet and no route sequencing. Egg-specific delivery software and the food ERPs sell that.
  • No delivery address on the packing slip. The address and phone are recorded against the customer and frozen onto each order, but the printed slip names the business and the contact only.
  • No short-ship or substitution at pick. Once an order is locked there is no way to record that eight cases went out instead of ten. The lever is availability before the cutoff, not a correction after it.
  • No grading, pack dates, lot codes or traceability. Those are packing-station software. Wholesale Handler is the ordering and paperwork layer sitting above one.
  • No pack-size arithmetic. A unit label and a pack quantity describe "case of 30 dozen" as wording; nothing refuses an order for one and a half cases.

One price, whatever size the round is

Wholesale Handler is a flat monthly price, set natively in six currencies. No per-user charge, no per-order fee, no commission on what you sell, and no tier that holds a feature back. Up to 3 customers it is free, with no card. A fortieth wholesale account costs what the fourth did, which is the part that differs from the per-seat and per-order pricing most wholesale ordering tools run on.

Wholesale Handler pricing

Three plans, and the only difference between them is how many customers you trade with. Every feature is on all three, so nothing is held back on the free one.

  • Free - up to 3 customers, no card
  • Starter - up to 10 customers, $29/month
  • Pro - up to 50 customers, $109/month

Up to 500 products and unlimited orders and invoices on every plan. One fee for the whole business - no per-user charge, and no cut of what you sell. No contract, and cancel anytime.

Try Wholesale Handler now

No sign-up. No demo booking. Just try the demo and use it immediately with sample data.