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Self-service ordering portal for wholesalers. Orders, inventory, invoices, and customer management.

Set up your account, invite your first customers, and see how everything fits together. Begin with accounts and invitations.

Customers place orders themselves through the Orders page, picking from the products, prices and delivery dates you've set up. Each order is editable while pending, locks at the cutoff, then moves to processed once you've prepared it. Processed orders are ready to invoice.

A standing order places the same delivery on a repeating schedule, so a regular customer doesn't have to repeat last week's order every week. Wholesale Handler generates each delivery a few days ahead, emails a preview with a one-click skip link, then locks at the cutoff.

An order profile is a reusable bundle of ordering rules - delivery days, cut-off time, lead times, minimum spend and delivery charge - that you assign to customers. Every merchant starts with a Default profile. Create more when a group of customers orders on a different schedule or pays a different delivery charge, then assign each customer to the profile that fits them.

Orders come in by text, email, a DM and a Faire notification, then get copied into a spreadsheet to make one list to bake from. There is software for running a pet shop and software for running a treat factory, but very little built for the bit in between - a small maker taking repeat orders from the shops that stock them.

Deciding a minimum order value takes about five minutes. Making customers actually respect it is the part that drags on for months.

Products are the items your customers order. You set the name, pack details, VAT, prices and (optionally) stock and seasonal availability. Each customer sees their personalised product list with the prices you've assigned them.

A standing order in wholesale is a repeating delivery on a set schedule - the same products, the same day, billed to the customer's account, without anyone placing the order each time. It's not the bank term most people picture.

Sell direct to free houses and the order desk is yours - the Friday ring-round, a different price for every pub, delivery days that match your dray, and payment to chase across dozens of accounts.

The accounts are won. Now the weekly order has to come in, land before the roast, and match what each cafe agreed to pay - without living in texts, DMs, and a Sunday-night inbox.

A Google Form is the natural first step for taking wholesale orders online. It is free, everyone has a Google account, and it beats fishing orders out of texts - until your catalogue and customer list grow and the work creeps back in.

Yes, you can run wholesale orders on a spreadsheet. But the version that actually works is advanced Excel - the kind most people believe they have and do not - and even a perfect build still cannot take a customer's order.

Take microgreens orders online instead of out of texts and DMs. Chefs place a weekly standing order, you switch varieties on and off as trays cut, and the same order repeats without anyone re-typing it.

Wholesale Handler can email both sides of an order. Customers switch on order receipts to get a copy of every order they place, update or cancel. Merchants switch on order activity emails to hear when a customer does the same. Both are off by default and work independently.

Most bakery software companies want to sell you an "all-in-one platform." This usually means paying for features you'll never use while the core ordering workflow gets buried under complexity.

Orderlion is built for large food and drink distributors with ERP (Enterprise Resource Planner) systems. For smaller wholesalers, here's a simpler, cheaper alternative.

BlueCart doesn't publish pricing. I gathered what third-party sources report, what reviewers say about contracts, and what to ask before you sign.

Shopify is built for retail. Wholesale Handler is built for wholesale ordering. See the feature and pricing comparison for bakeries.

Every wholesale bakery needs a cutoff time. The hard part isn't choosing one - it's enforcing it when a good customer texts you after hours asking to squeeze in one more change.

A cafe owner asks for ten dozen a week. A handshake later, it's a wholesale egg business - except nobody mentioned what to agree, what to write down, or how to actually manage a recurring trade account.

Shopify is built for retail growth. Egg wholesale is about selling all of what you have, fairly, every week. Here's a tool built for that.

Shopify is built for retail. Wholesale Handler is built for wholesale ordering. Feature and pricing comparison for fresh produce wholesalers.

Take wholesale pumpkin orders online instead of by phone and text. Customers order by the bin, pick a delivery week, and reorder through the season while you are out in the field.

Comparing FlexiBake and Wholesale Handler for wholesale bakery ordering. See the full pricing and feature breakdown.

Comparing BakeSmart and Wholesale Handler for wholesale bakery ordering. See the full pricing and feature breakdown.

Comparing CyBake and Wholesale Handler for wholesale bakery ordering. See the full pricing and feature breakdown.

The café texts at 6am to add four sourdoughs. The coffee shop calls to halve their croissant order after you've already started baking. Every wholesale baker knows this problem. Here's how to stop it ruining your morning.

Every morning, wholesale bakeries add up orders by hand to work out what to bake. Scanning messages, checking standing orders, hoping nothing's been missed. There's a faster way to get from confirmed orders to production numbers.

Wholesale bakery owners end up spending half their morning answering the phone, replying to WhatsApp messages, and manually writing down orders. Here's how to get out of the loop.

Wholesale customers all want "a bit more than usual" for Christmas. None of them can say exactly how much. Here's how to get confirmed numbers before it's too late.

Orderlion is built for large distributors with ERP systems. Wholesale Handler is built for small wholesalers who need a simple ordering portal.

Comparing Local Line and Wholesale Handler for small farms that sell wholesale. Full pricing and feature breakdown.

An invoice is a priced record of what a customer owes you for one or more orders. Wholesale Handler creates it from the orders, you finalise and send, then both sides track payment together until it's marked paid.

Data export gets your invoice line items out of Wholesale Handler and into your accounting software as a CSV. Pick a date range, choose your columns, click Download CSV - your browser saves a file that's already in the shape Xero, QuickBooks and FreeAgent expect.

BakeSmart used to publish per-module prices. As of May 2026 most modules just say "Learn more". Here's what's still public, what's sales-call-gated, and what the modules used to cost.

A packing slip is a printable PDF telling whoever's loading the van exactly what goes in each customer's crate. Wholesale Handler generates them directly from the order, with quantities, delivery date and any standing notes you want printed on every slip.

The advertised monthly fee is rarely what you pay. Most wholesale software charges a percentage of every order on top - and that pricing model shapes the product itself.

A production schedule is the merchant's view of what to make for a given day or week. Wholesale Handler totals up every customer's order by product, so you can see what to bake, pack or pick - then print it as a PDF to help prepare your orders.

Merchants and customers both have full Wholesale Handler accounts. Merchants self-sign-up and pay. Customers join only by invitation and never pay. Both sign in, reset passwords and manage their own data.

Price lists let you charge different customers different amounts for the same products. Every merchant starts with a Default list. You can create more, set a percentage of the Default, override individual prices and assign each customer to one list.

A storefront is an opt-in public page that lets prospective customers find your wholesale business through Google. You set it up in three steps, submit for review, and once approved your page goes live at /stores/your-slug.

Wholesale pricing starts simple: one price for everyone. Then a loyal customer asks for a better rate. Then another. Before long, the only record of who pays what is a spreadsheet, a mental note, or both.

Restaurant customers phone, text, and WhatsApp their produce orders out of habit. Here's how to move them to an online portal without losing anyone.

Fresh produce wholesalers lose hours every night copying orders from WhatsApp, text, and voicemail into spreadsheets. There's a simpler way.

Stop taking Christmas tree orders by phone. Let your trade customers order online with delivery week selection, seasonal availability, and automated invoicing.

AI order processing reads your WhatsApp messages and emails and tries to turn them into orders. But what if the mess never happened in the first place?

Orderlion has 27 pages of documentation for wholesalers. If you just want customers to order online instead of texting you, there's a simpler option.

Your hens don't care about your delivery schedule. Production drops in winter and during moulting, but your customers still expect the same order. Here's how to stay ahead of the gap between what your flock produces and what your accounts need.

Stop taking fruit and veg orders by phone. Let your trade customers order online with current prices, order cutoffs, and automated invoicing.

Ordering portals, AI platforms, and ERP systems compared. What each type does, what it really costs, and which one you actually need.

Most wholesale bakeries pay £30-80/month for the software they actually need.

WhatsApp works until it doesn't. Missed orders buried in group chats, customers messaging a personal phone at 11pm, duplicate requests across three different threads. Running wholesale on WhatsApp breaks down fast.

Friday afternoon goes to typing up invoices from a week's worth of orders. Copying prices into a spreadsheet, checking what was delivered, emailing PDFs. There's a better way.

A packing slip tells your driver exactly what goes in each crate for each customer. Most wholesale bakeries handwrite them or print a spreadsheet. Both cause errors at the van.

The bread was delivered. The invoice was sent. Three weeks later, it's unclear whether it was paid. Checking the bank, scrolling through transactions, trying to match amounts to customers. There's a better way to track this.

The spreadsheet worked with three customers. Now there are eight and Friday afternoon disappears into admin. Here are the signs it's time to move on.

WhatsApp works until it doesn't. Orders buried in group chats, customers messaging a personal phone at 5am, no single list of what needs packing. Running an egg round from text messages breaks down fast.

At fifteen customers, the delivery round stops fitting in anyone's head. At twenty-five, it's scribbled on the back of a feed receipt and someone's been missed. Here's how to get a packing list that builds itself.

Eggs delivered on Monday. Invoice still not sent by Wednesday. By the end of the month, money is owed by several customers and it's unclear exactly how much. Here's how to fix invoicing before it costs real money.

Stop calling, texting, and broadcasting every price change. Update once, and every customer sees the current price when they order.

Orderlion doesn't publish pricing. I calculated the average from their own public revenue data and broke down what each tier includes.