Wholesale Handler
Wix Stores sells one price to everyone
A Wix store shows the same price to whoever is signed in. There is no per-customer price list, no trade-only sign-in, no minimum spend per account and no order cutoff. Wix's own help centre article on selling wholesale does not describe a Wix feature at all: it explains how to install SparkLayer, and says customer groups are created in SparkLayer to assign different pricing to different customers.
Wix is a website builder with a shop attached, and the trade half comes from a second vendor with its own bill. How to charge different prices to different wholesale customers covers what that pricing layer has to do.
The Wix plan a wholesale app needs is Core, not the cheapest one
Wix sells four plans. Light at $17 a month cannot accept payments online and cannot run a store, so it cannot carry a wholesale app. Core at $29 is the first plan with payments and a store, Business at $39 adds automated sales tax and advanced shipping, and Business Elite is $159. All four figures are the yearly-billing rates, paid in full up front. Paying month to month moves Core to $36 and Business to $46.
No current Wix plan costs $27. That figure belongs to Business Basic, a tier from the retired lineup Wix replaced with Light, Core, Business and Business Elite, and Core is where its ecommerce features landed. Answers still quoting $27 a month for Wix wholesale are pricing a plan you cannot buy, and they are pricing only one of the two subscriptions.
Totalling the stack
SparkLayer's own rates are $49, $149 and $299 a month, metered by wholesale order volume. Annual billing is offered at a discount SparkLayer does not publish in dollars. The free Basic tier is Shopify only, so on Wix the entry point is Starter.
Card payments are separate again. Wix Payments charges 2.9% plus 30 cents per transaction in the US on standard credit and debit cards, and 3.7% plus 30 cents on American Express.
The order count is the part that moves
Only orders placed through SparkLayer count toward the monthly cap, and an order that is later cancelled or refunded still counts for that month. Twelve accounts ordering once a week comes to about 52 orders a month, which is already past Starter's fifty. About twenty-three weekly accounts reaches Growth's hundred.
Going over does not switch the store off. SparkLayer's pricing FAQ says the app keeps working as normal and their team gets in touch to discuss a different plan. The bill tracks order count, so a busy season and a new wholesale account both push it up. Why is wholesale software so expensive sets out the pricing shapes this sits in.
What the stack covers, and what it stops at
SparkLayer documents price lists, pack sizes and minimum and maximum quantities assigned per customer, a minimum or maximum order value, net terms and a credit limit per account, a requested delivery date at checkout, and one-click duplication of a previous order. That is a real B2B feature set.
Two things a producer with delivery rounds tends to need sit outside it. An order cutoff time, the deadline before each delivery day after which the order locks, is not in SparkLayer's documentation or on its feature pages. Neither is a standing order that generates itself: repeat ordering there is the buyer duplicating a past order and adjusting it, which is a different thing from an order appearing every Tuesday without anyone touching it. What is a standing order in wholesale sets out the difference, and how to stop wholesale customers ordering after the cutoff covers the deadline half.
Wix adds its own limits. Its help article lists product subscriptions, digital products, the Wix Loyalty Program, automatic discounts, Wix coupons and native pickup and local delivery options as unsupported with SparkLayer. Custom checkout fields need a developer and the API. Products cannot be hidden from a specific customer group, and the documented workaround is marking them unavailable for that group through a CSV of prices.
Staying on Wix wins when the site is already there
A producer whose website is already built on Wix, with the retail store live and traffic arriving, has a real reason to stay. One site serves both audiences, the trade prices sit behind a sign-in on the same domain, and nothing has to be rebuilt or migrated. At a handful of trade accounts placing fewer than fifty orders a month, $936 a year is under what a separate portal costs, and the retail side is paid for anyway.
The order caps are where that stops holding: the next tier up is $2,136 a year for a hundred orders a month, a volume a dozen-odd weekly accounts reach.
What Wholesale Handler does with the same money
Wholesale Handler is a flat monthly fee. No order cap, no per-user charge, no commission on order value and no transaction fee, because it does not process payments. It records them: a customer declares a payment, the merchant confirms or disputes it, and every invoice carries its own payment history.
The wholesale mechanics are the product rather than an app layer. Price lists are assigned per customer. Order profiles hold delivery days, minimum spend, delivery charges and the cutoff, and the cutoff can vary per delivery day, so a Saturday run can close on Friday lunchtime while Monday stays open until Sunday night. Standing orders run weekly through to four-weekly and generate themselves at the cutoff, and a customer can pause, skip or update one. Orders consolidate into a production schedule, and packing slips and invoices print as PDFs.
It concedes two things to the Wix stack. There is no credit limit enforced per account, and there is no retail website: Wholesale Handler offers an optional public storefront page with its own price list, not a site to replace the one you have. Flat-fee wholesale ordering software explains what a single price covers.
