Wholesale Handler
FlexiBake vs Wholesale Handler
FlexiBake is a bakery ERP that's been around since 2005. It covers production planning, recipe management, inventory, food costing, nutritional labeling, delivery routing, and wholesale ordering - a full manufacturing system for bakeries.
Wholesale Handler does one thing: lets your wholesale customers place orders themselves.
If you're running a production bakery and need end-to-end manufacturing software, FlexiBake might make sense. If you just need to stop taking wholesale orders by phone and email, you're paying for a factory management system to solve an ordering problem.
Pricing comparison
FlexiBake's online ordering portal is included from their Base tier. But the per-user fees add up fast:
That's just the software subscription. FlexiBake's implementation typically takes several months, and training costs range from a few hundred to several thousand dollars per employee.
FlexiBake prices last verified on Wednesday 18 February, 2026.The per-user problem
Most bakery software charges a flat rate. FlexiBake charges per user on top of the base price.
If you have someone taking orders, someone managing production, and an owner checking reports, that's 3 users. On the Base plan that's $585/month.
Wholesale Handler has no per-user fees. $39/month covers your whole team - share access with as many staff as you need.
What FlexiBake does that we don't
FlexiBake is a full manufacturing ERP. It offers a lot that Wholesale Handler doesn't:
- Production planning and batch scheduling
- Recipe management with yields and scaling
- Food costing (auto-updated daily)
- Inventory management with real-time ingredient monitoring
- Nutritional analysis and labeling (FDA, Health Canada, EU compliant)
- Lot tracking and instant recalls
- Warehouse management and cold storage
- DSD driver app for delivery routes
- QuickBooks, Xero, and Sage integration
- EDI compatibility
If you need to manage your entire manufacturing operation in one system, FlexiBake does that. Wholesale Handler doesn't try to.
What Wholesale Handler does differently
Self-service, no implementation project
FlexiBake implementation typically takes several months. Reviewers note a steep learning curve, especially for non-technical users, and settings that can be buried in the UI.
Wholesale Handler has a live demo you can try in 30 seconds. No sales call, no implementation project, no training sessions. Sign up, add your products, invite your customers.
No per-user fees
FlexiBake charges $145-$175 per additional user per month. Add a new staff member and your bill goes up.
Wholesale Handler charges one flat price - $39/month. Share access with your whole team at no extra cost.
Built for the actual problem
Most wholesale bakeries have 10-50 regular customers who order the same things every week. The problem isn't recipe costing or lot tracking - it's that you're spending hours taking orders by phone, text, and email.
Wholesale Handler solves that one problem. Your customers get a portal where they order themselves. You get a dashboard showing what's been ordered.
Feature comparison
FlexiBake wins on breadth - it's a full manufacturing ERP. Wholesale Handler wins on the one workflow that actually saves you time every week.
Who should use FlexiBake
- You need a full manufacturing ERP, not just an ordering system
- You need recipe costing, nutritional labeling, or lot tracking for compliance
- You manage inventory across multiple warehouses or facilities
- You need DSD delivery management with a driver app
- You have the budget for $585+/month and a multi-month implementation
Who should use Wholesale Handler
- Your main problem is taking wholesale orders by phone and email
- You have 10-50 regular customers with recurring orders
- You want customers to order themselves without training them on complex software
- You want to be up and running today, not after a months-long implementation
- $39/month fits your budget better than $585/month
- You don't want your bill to go up every time you add a team member
The scope argument
FlexiBake is a manufacturing ERP. Wholesale Handler is an ordering portal. Different tools for different problems.
If you need everything FlexiBake offers - production planning, recipe costing, lot tracking, nutritional labeling, warehouse management - it might be worth the price. But most wholesale bakeries don't need a factory management system. They need to stop copying orders from texts into spreadsheets at 11pm.
That's a $39/month problem, not a $585/month problem.
