Wholesale Handler
Orderlion pricing - what does it actually cost?
Orderlion doesn't publish their pricing. Every tier on their pricing page says "contact sales." If you've landed here after hitting that wall, you're not alone.
I did the maths using their own public data instead.
What I found
In 2021, Orderlion disclosed $1.3 million in annual revenue from 150 customers on GetLatka(opens in a new tab), a startup database that tracks SaaS revenue.
That's $8,667 per year per customer - roughly $722/month on average.
This is an average across all their tiers, so real prices vary. Smaller customers likely pay less; larger ones with enterprise features pay more. But $722/month is the midpoint of what their customers were actually paying.
This was 2021 data. Orderlion has since grown from 150 to over 500 customers, so the average may have shifted - down if they attracted smaller businesses with a cheaper tier, or up if they moved further upmarket. Either way, it gives a useful baseline when the company publishes nothing else.
What do the tiers include?
Orderlion has three plans. None show a price.
- Starter
Ordering app, web shop, product catalogue, chat, Sales Pro app. Aimed at small businesses.
- Professional
Adds ERP integration, order reminders, push notifications, promotions, cut-off times. Aimed at growing businesses.
- Enterprise
Adds AI Inbox (automated email/WhatsApp order parsing), barcode scanning, multi-location support, white-label branding, four Sales Pro licences. Aimed at large operations.
Source: Orderlion pricing page(opens in a new tab)
Why doesn't Orderlion publish pricing?
"Contact sales" pricing usually means one of two things: the price is high enough that they want to qualify leads before revealing it, or the price varies significantly based on what you need.
Orderlion's feature set - ERP integrations, AI-powered order parsing, white-label apps, field sales tools - is built for larger food and beverage distributors. That kind of enterprise software typically comes with enterprise pricing.
The bigger question: do you need what Orderlion sells?
Orderlion's headline feature is their AI Inbox. It reads your emails, WhatsApp messages, and voicemails and tries to turn them into structured orders. A human then reviews what the AI interpreted before the order goes to your ERP.
Think about what that means. Your customers are still ordering the same messy way - texting, emailing, leaving voice notes. Orderlion just adds an AI layer to interpret the chaos.
Orderlion automates the mess. Wholesale Handler prevents it.
With a self-service ordering portal, your customers pick from your actual product list at their assigned prices - you can set different price lists for different customers. The order arrives clean. No AI interpretation needed. No human review step. No "did the AI get that right?"
If you're a wholesale supplier who just wants customers to stop texting orders at 11pm - you probably don't need AI to parse WhatsApp messages. You need to give your customers a proper place to order.
Orderlion pricing calculated from public revenue data on GetLatka(opens in a new tab) (2021 disclosure: $1.3M revenue, 150 customers). Tier features verified on orderlion.com/en/pricing(opens in a new tab) on 2 March 2026.
