Wholesale Handler
Seven of the sixteen publish no figure
The pricing article for each platform on this site holds that vendor's figures and the source behind each one. Cut+Dry, Orderspace, B2B Wave and Zoho have pages in progress rather than published ones.
Quote-only is the largest single group
Seven platforms - Orderlion, BlueCart, Acctivate, iNECTA, Produce Pro, CyBake and Cut+Dry - carry no figure for the software on any page a buyer can reach without a sales conversation. Two of the seven, iNECTA and Produce Pro, have no pricing page at all - neither navigation nor footer offers one - and the route to a number is a discovery call or a phone number.
Cut+Dry is the sharpest version. Its pricing page publishes a two-tier comparison table whose rows cover users, customers, order fee, support and additional fees, and the price row is absent. The order fee is stated as 0%, so the one number the page commits to is the one that is not a price.
A published floor is not a published price
BakeSmart, Fresho, NuORDER and Zoey each publish a figure a buyer cannot turn into a bill.
- BakeSmart prices the core platform per location and two small add-ons, while the Wholesale and Wholesale Portal modules - the two a wholesale bakery is buying - carry a "Learn more" link and no figure. How much does wholesale bakery software cost covers what that leaves a bakery to work out.
- Fresho publishes a monthly floor and two worked examples tied to order volume, each naming the modules it assumes, and no tier table. The page calls the result tailored pricing and routes to a quote.
- NuORDER states one starting-at monthly subscription figure, in a named currency, on three of its product marketing pages. There is no pricing page in its navigation, and the address a pricing page would sit at is a dead link.
- Zoey publishes three tiers as starting-at figures, prices its two setup packages and its per-licence fees, quotes the fourth tier, and names no currency anywhere on the page. A reader outside the United States is left to infer which dollar.
A region-locked page shows a different price per reader
Zoho and Unleashed both route a reader to a market edition rather than converting one base figure. Unleashed gives each market its own URL and states the currency on the page, and it sets the same nominal figure in Australian and New Zealand dollars, which no exchange rate produces. Zoho's UK ladder carries different tier names and different user counts from its US one, so the two are not the same product priced twice.
Orderspace is the counter-example that shows the lock is a choice: one pricing URL, a currency switcher, and all five markets readable from anywhere.
The harder version sits outside this count - a platform whose home market has no pricing URL of its own, geo-routed on the reader's address, so a request from another country returns a foreign edition's table with nothing on the page marking the substitution.
A bot-blocked price is published and unreadable
Fresho's pricing page refuses an automated request and serves the same page cleanly to a desktop browser, so its figures are public to a person and absent to anything reading pages at scale. B2B Wave reaches the same outcome by another route: a script writes the figures in after looking up the visitor's country, so the page as sent carries no price, and the cheapest tier's figure is fixed in sterling and relabelled for whatever market the script settles on.
In both cases the price is published, and a buyer comparing ten vendors in an afternoon, or an assistant doing it for them, does not see it.
Directories fill the gap, and disagree with each other
Where a vendor publishes nothing, software directories publish estimates, and no two of them land on the same number. BlueCart's listings split between a low monthly fee and one twenty times higher, on different terms. Produce Pro's two aggregators do not overlap at all - one's floor is the other's ceiling. iNECTA's figures disagree because each directory counts a different licence tier of the Microsoft product underneath, so one product appears priced several ways.
None of those figures carries a vendor's commitment, which is why each pricing article on this site names the source a figure came from and the date it was read.
Other people's counts
The nearest dated census is from another field. MIDAS, a room-booking software vendor, walked 72 vendors in its own category in 2023 and found 31% displayed no price - ten made no reference to cost at all and twelve directed buyers to a sales form. Wholesale ordering software is worse than that, at seven of sixteen. A 38% figure circulates for this field with no traceable source behind it.
Wholesale Handler's price is on its pricing page
One flat monthly price per plan, with the three plans differing only in how many trade customers an account may hold - three, ten and fifty. No per-user charge, no setup fee and no contract. No money moves through Wholesale Handler either, so there is no percentage of order value to find out about later: merchants take payment directly, by bank transfer or direct debit, and record it in the app. Flat-fee wholesale ordering software sets out what a flat fee does to a growing order book, and free wholesale ordering software covers the plan that costs nothing.
